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About BeautyMART


"Anna and I met in 1990 when she was the beauty editor at ELLE magazine and I had launched the Japanese make-up brand Shu Uemura. Our careers developed side-by-side: I launched and marketed a lot of interesting foreign brands and Anna continued, via her journalism, to help establish cult brands and hero products.

I went on to launch my namesake make-up brand Ruby & Millie and Anna became the beauty director of British Vogue. We had the best jobs in the industry, or so we thought.

Then in 2012, we launched BeautyMART as a unique beauty destination combining insider information with a great place to shop for trending beauty products. It is all here, packed into easy-to-view EDITS for inspiration plus Anna’s BEAUTY STORIES for expert and insider knowledge.

BeautyMART is where we get to share our combined knowledge of an industry that we've loved - since 1990!" Millie Kendall MBE

"You won't find entire product ranges at BeautyMART because there are only certain products we think are worth buying.

This expertly edited approach is what makes us different to everyone else, that plus decades of experience between us."

Love Millie & Anna

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With our combined knowledge - and fuelled by the frustration at the limited ways to shop for beauty - we founded BeautyMART in 2012.
With our edited concept, now you can buy brilliant products from different brands across a range of prices, informed by our expert opinion.

Discover BeautyMART online.

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