About BeautyMART


"Anna and I met in 1990, 28 years ago when she was the beauty editor at ELLE magazine and I had launched the first make-up artist product range into the UK, the Japanese brand Shu Uemura. Our careers developed side-by-side: I launched and marketed a lot of interesting foreign brands and Anna continued, via her journalism, to help establish cult brands and hero products.

Eventually, I launched my namesake make-up brand Ruby & Millie and Anna became the beauty director of British Vogue. We had the best jobs in the industry, or so we thought.

That was until 2012, when we launched BeautyMART as a unique place to learn more about beauty, get insider advice and top tips from us and our industry insider friends, as well as a place to shop for innovative beauty products. It is all here, packed into easy-to-view EDITS for inspiration and the latest trends, plus Anna’s BEAUTY STORIES for expert and insider knowledge.

BeautyMART is where we get to share our combined knowledge of an industry that we love; we're two women with individual voices who have similar views and levels of taste - since 1990!" Millie Kendall MBE

"You won't find entire product ranges at BeautyMART because there are only certain products we think are worth buying.

This expertly edited approach is what makes us different to everyone else, that plus decades of experience between us."

Love Millie & Anna

As Seen In

With our combined knowledge - and fuelled by the frustration at the limited ways to shop for beauty - we founded BeautyMART in 2012.
With our edited concept, now you can buy brilliant products from different brands across a range of prices, informed by our expert opinion.

Discover BeautyMART online and on the high street in Topshop, Oxford Circus.

Search, shop and share!

Iconic and Edited Beauty


footer after menu