is for all things Aussie. We’re thinking Aesop, Becca, Frank Body, Go-To, Jurlique. Australia is a great source of indigenous naturals, such as Kakadu Plum, with the highest potency of vitamin C, an ingredient found in Oilixia’s Gummy Cleanser.
That Bum Bum Cream everyone’s raving about? It’s from Brazilian brand Sol de Janeiro. We also love Brazil’s natural ingredients such as Caryocar (in BYBI’s Babe Balm). But perhaps their best export is the Brazilian blow dry, a gift from a nation of women with hard to tame hair. Brazil, we thank you.
Did you know M.A.C is originally Canadian, from Toronto? And RMS Beauty and Nudestix and Deciem? We also love the Canadian brand Masque Bar, the clever company that does all sorts of masks from Peel-Off Foil Masks to d-i-y Modelling Masks.
…is for Danish. we’re thinking of the natural skincare brand Nouri, the colour brand Stromborg, Kjaer Weis by make-up artist Kirsten Kjaer-Weis, and all that other clean, Nordic, loveliness.
means Egyptian Magic – ’nuff said.
The French pharmacy trend is not a trend, it’s here to stay. We wouldn’t be happy without products like Embryolisse, Homeoplasmine and La Roche Posay in our bathroom cabinets and at our fingertips, not to mention L’Oreal’s finest and a lot of other brilliant beauty brands (Chanel, YSL, Givenchy, Guerlain).
Greece is the home of Frezyderm, one of our favourite sunscreen brands. G is also for German beauty: Art Deco, manufacturers of Claudia Schiffer make-up; Zoeva make-up brushes; Dr Hauschka; our favourite eau de Cologne 4711; and skincare guru Dr Barbara Sturm.
Hungary has a long history of beauty and wellness. Perhaps the best know Hungarian brand is Omorovicza which celebrates Budapest’s spa heritage with its range of thermal water and mud based products.
The Indian medical principles of Ayurveda are finding their way into our everyday lives via brands such as Subtle Energies, Sundara, Samaya, Ayurveda Pura and Mauli Rituals. Ayurveda uses a diagnostic system that identifies different doshas to prescribe certain products and ingredients. I is also for Iceland. We don’t know what we’d do without Bio Effect, Skyn Iceland – and the occasional dip in the Blue Lagoon.
J-beauty is a big trend, but we’ve been wowed by Japanese brands for decades, especially Shiseido, the oldest beauty brand in the world (LOVE their Waso range) and we’re still mourning the loss of Shu Uemura in the UK (Millie launched the brand into the UK and Europe). More recent brands to grab our attention include Kose Decorté (Kate Moss is their face) as well as everyday skincare and make-up staples from DHC and Fairydrops mascara, which is like a push-up bra for lashes – something we can’t live without.