Given the sweltering summer that’s just gone, we’ve already had some practice road testing the hottest Spring/Summer 19′ beauty look to grab our attention at London Fashion Week.
We’re calling it sweaty beauty and it’s the love child of 90s rave culture and the ongoing athleisure trend. The result is a post gym/post rave level of dewy skin, high shine details and wet look hair that pays tribute to the worlds of sport, workouts and acid house.
Sweaty beauty is the love child of 90s rave culture and the athleisure trend.
For Ashish, the extreme wet look hair was styled by Sam McKnight, using a secret formula different for each model dependent on hair type but always including Hair by Sam McKnight Modern Hairspray. The reference was 90s club kids and backstage, a paddling pool was used to splash the models with water for that authentic rave-induced saturation. Make-up by Issamaya Ffrench, was ‘sweaty clubber’ style.
At Fyodor Golan, the designer’s signature sports luxe aesthetic tapped a watery theme, inspired by the sea and surfing. Make-up, created byJenny Coombs, featured mermaid worthy neon coral lips and dewy, sun and surf-kissed skin, using hydrating sheets masks from Skimono and the Icelandic beauty brand Bioeffect‘s water-based skincare to amp up the deeply hydrated look. For a bronzed flush, Cheek Tints by Jillian Dempsey were swept across the nose and cheeks.
The House of Holland FROW said it all: DJ Nick Grimshaw who composed the show soundtrack, sat alongside rapper Nadia Rose, the Yeah Yeah Yeahs and MIA. The crew looked like an urban sports style tribe in trainers, crop tops, satin tracksuits, slick skin and sleek hair. On the runway? Wet look hair by Syd Hayes (no time to dry it, in the rush of modern life) and just showered skin with ticks of white eyeliner by Zoe Taylor for a sports reference.
At Richard Malone, the athletic-couture collection – duchesse satin and drawstrings – was accessorised with ‘Olympic skin’ by Pablo Rodriguez, a high shine complexion that saw dewy go next level, while saturated, plastered down hair by Gareth Brommell worked the wet-look trend.