Brands like Big Hair No Care, Dizziak, Boucleme, Charlotte Mensah, Mixed Chicks and Twisted Sista (these, just off the top of my head) are an indication of how much more modern – and visible – specialist Afro haircare and styling has become.
But these brands aren’t exclusively about the needs of Afro hair, but multicultural hair that has kinks, curls, frizz and texture. My hair is thin and frizzy and a small dollop of Dizziak conditioner works better (and smells better) than most of the other conditioners I’ve ever used.
Aside from women, and some men, proudly reclaiming and celebrating their Afros, what’s interesting and noticeable on the streets is a younger generation of (mainly) boys, who are choosing to avoid the barbershop in favour of natural hair growth and styling.
So if you haven’t already embraced your curls, it’s time to seek inspo from Solange Knowles (and, occasionally, Beyoncé), Rihanna, Shingai Shinowa of The Noisettes, Erykah Badu, actresses Yara Shahidi and Amandla Stenberg, Radio 1 DJ Clara Amfo and fashion stylist Julia Sarr-Jamois, who are the curls to watch.
SHOP CURLY HAIR
Silicone, sulphate and paraben free for defined curls.
Shine, hydration and definiton for all types of curls.
Forget traditional towel drying, which only roughs up hair. This moisture wicking towel gently absorbs water to leap fight frizz.