The fact that Madonna’s 60th birthday made global news speaks volumes about the inherent ageism that women face throughout their lives. The Guardian’s recent report on a new generation of beauty influencers in their 60s and 70s turns the spotlight on ageism in the beauty industry.
From Tricia Cusden, the campaigning blogger who founded Look Fabuous Forever; Korea_grandma, whose YouTube channel is proof that K-beauty cuts across all ages; to other voices from across the globe celebrating ‘older’, we applaud the visibility of women of all ages. We always follow The 50 Diaries, journalist Kathleen Baird-Murray’s wry and entertaining glance at life on the other side (of 50 – spoiler alert: it’s not that different to any other decade, just with a different ageist label).
The founders of BeautyMART, Millie and Anna-Marie (both over 50) are part of this wider, more inclusive stance on age. Defiantly anti ‘anti-ageing’, they were recently asked by Neal’s Yard Remedies to judge the Age Well campaign, celebrating women in their 40s and beyond, selected to front the brand’s Age Well Revolution. Read the winner’s stories at nealsyardremedies.com/agewell