Why now? Blusher is part the wellness and atheleisure trends along with leggings and a water bottle. It’s the easiest way to fake a healthy glow without having to run for miles or sweat it out in the gym (though it helps if you do that as well).
Is it blush or blusher? Millie argues that it’s blush, but I grew up calling it blusher and will ALWAYS call it blusher. As office grammar tsar, I can advise you that blush is a verb, blusher is a noun… just sayin’. However, Hollywood make-up artist Jillian Dempsey calls it ‘blush’, so maybe it’s an American thing? (Or is she talking about rosé wine, asks Millie?)
Anyhoo, we love Jillian’s six blushtastic shades of cream Cheek Tint, that work on lips and lids too, and are especially great for this season’s ‘blushadow’ trend where blusher and eyeshadow of the same colour merge into one.
What’s draping? Check our the video, below, with Wendy Rowe where she shows my how to hike up my sagging cheeks by placing blusher high on the cheekbones, close to the eyes – that’s draping. It’s also a traditional Japanese geisha technique – highly placed pink cheeks are considered very youthful – and that trend continues today with kawaii make-up that features doll-like cheeks. There’s also a Korean trend called ‘punch blusher’, where colour goes up to the eye and temples (like you’ve been whacked in the face), which evolved from ‘igari‘ or ‘drunk’ blusher, where the colour is placed under the eye to make you look slightly tipsy. See below for the latest iteration on draping.
What’s the trend for blusher right up to the temples all about? Some people are calling this draping – it’s how we used to do our make-up in the Seventies: you’d sweep your blusher upwards from your cheekbones. It’s just a different way of adding colour and structure to the face.
Cream, liquid or powder blusher: which is best? Whichever you prefer: if you have oily skin you might want to avoid a cream or liquid formula as it might fade too quickly; if you prefer a glow-y look, cream is your friend. Powder is possibly more controllable in terms of placement and will certainly work better for draping, but why not pop cream on top of powder for a more intense hit?
What’s the yellow blush trend all about? It’s definitely interesting but unless it’s done with real artistic flair, you could just end up looking like you’ve got a liver problem.