Male Cosmetics 101: Best Men’s Products for Grooming & Care

by  Mila M.Cosmetologist

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Looking for the best grooming products specifically designed for men? With a 2023 projected market value of $1.14 billion, male cosmetics are fast becoming an integral part of every man’s daily routine.

This article serves as your step-by-step guide to navigating the world of men’s cosmetics and skincare, helping you achieve healthier skin with minimal effort.

Ready to refresh your regimen? Let’s dive in!

Key Takeaways

  • Male cosmetics include a wide range of products designed for grooming and skincare needs of men, including makeup, skin care, hair care, body care, and sun protection solutions.
  • Men’s grooming products are specifically formulated to address the unique needs of men’s skin and hair, such as thicker skin and facial hair. These products range from cleansers and moisturizers to shaving creams and styling gels.
  • Some must-have male cosmetic products include facial cleanser, tinted moisturizer, lip balm, concealer, beard gel, shaving cream,

What is male cosmetics?

Male cosmetics represent a broad category of products designed for the specific grooming and skincare needs of men.

This includes items like makeup, skin care products, hair care items, body care goods, and sun protection solutions.

Each product works differently to enhance men’s natural features while addressing common skin concerns.

Despite the traditional stigma associated with men using beauty products, male cosmetics have been rising in popularity over recent years as more males express an interest in personal grooming routines.

Male cosmetics aim not only to hide imperfections but also to overall improve their looks by providing hydration and other critical nutrients vital for healthy skin and hair.

The wide array of male cosmetic brands available now ensures that there are options suitable for every type of man—the young Gen Z who wants to experiment with bold makeup looks or the middle-aged gentleman seeking simple yet effective skincare solutions.

So whether it’s choosing an alcohol-free toner or tinted moisturizer specifically formulated for sensitive skin or selecting a lip balm enriched with essential oils for extra hydration—men have an abundance of choices when it comes to enhancing their appearance.

What’s male grooming? What is a male grooming product?

Male grooming is the art of caring for one’s appearance with personal care routines specifically tailored for men.

This can involve various activities such as shaving, hair styling, skincare and more – each aimed at enhancing a man’s look while addressing their unique needs.

Just like how women have specific beauty products to maintain their appearance, men also have specialized products designed to cater to them.

Men’s grooming products are formulated considering factors like the thickness of male skin or the presence of facial hair.

These are specialized items that range from skincare necessities like cleansers, moisturizers, serums and sunscreens to hair care essentials including shampoos, conditioners and styling gels.

The market even offers solutions targeted towards beard care and anti-aging – taking into account all aspects of male grooming.

Further embracing this concept helps combat common skin issues many men face such as razor bumps or ingrown hairs due to improper shaving habits.

Additionally, well-groomed individuals often leave positive impressions in social settings making these products integral in today’s society where first impressions matter significantly.

Men’s Cosmetics Products

Let’s delve into a comprehensive list of must-have men’s cosmetic products that cater to different grooming needs:

  • Facial Cleanser: This is recommended for daily use to remove dirt and excess oil, creating a refreshing feeling while preserving your skin’s natural moisture.
  • Tinted Moisturizer: It hydrates the skin and evens out skin tone, providing a subtle but noticeable improvement.
  • Lip Balm: It maintains lip hydration, preventing dryness and chapping.
Male Cosmetics 101 _ Best Men's Products for Grooming & Care
  • Concealer: It helps to hide dark spots, blemishes or uneven skin color for a flawless appearance.
  • Beard Gel: This product tames facial hair and keeps it in place throughout the day.
  • Shaving Cream: An essential for any man who shaves regularly, it softens hairs for a close shave without causing ingrown hairs or razor bumps.
  • Hair Care Products: These range from shampoos and conditioners to styling gels, all designed to maintain healthy hair while contributing to one’s overall look.
  • Eye Creams: They target dark circles and puffiness around the eyes – frequent issues among modern men due to stress or lack of sleep.
  • Facial Skin Care Products with Hyaluronic Acid or Salicylic Acid: They help hydrate the skin or address specific skin concerns like acne respectively.
  • Personal Grooming Tools such as Electric Razors: These are must-haves for maintaining facial hair at home.

Male Cosmetics Brands

Here are some top male cosmetics brands for you to explore:


Offers top-shelf men’s grooming products, including skincare, haircare, and body care.

War Paint

Known for their range of makeup and skincare products specifically designed for men.

Boy de Chanel

Chanel’s line of cosmetics created for the modern man.

Jack Black

Offers a wide range of men’s skincare and grooming products with natural ingredients.


Known for their concealer tools and grooming essentials designed specifically for men.

Tom Ford

Offers a luxurious range of grooming and fragrance products tailored to the male audience.

Estée Lauder Companies

A renowned American company that owns several popular male cosmetics brands.

K-pop beauty brands

With the influence of Korean beauty trends, many K-pop stars have launched their own cosmetic lines targeted at men.


Specializes in high-quality skincare and makeup products formulated specifically for male skin concerns.

Men’s Makeup Kit

The Men’s Makeup Kit is an essential collection of products designed specifically for men.

It includes everything you need to enhance your appearance and boost your confidence.

Various male cosmetics on a table

Here are the key items that make up a complete men’s makeup kit:

  • Concealer: A good concealer can help cover up any blemishes, dark circles, or imperfections on your skin.
  • Tinted Moisturizer: This multitasking product provides hydration while evening out your skin tone and providing a natural-looking coverage.
  • Brow Gel: Groomed brows can make a big difference in framing your face. Use a brow gel to shape and define your eyebrows.
  • Mascara: If you want to add definition and volume to your lashes, try using a clear or tinted mascara designed for men.
  • Lip Balm: Keep your lips moisturized and protected with a hydrating lip balm that also adds a subtle hint of color.
  • Blotting Papers: These handy sheets help control excess oil on your face throughout the day, keeping your skin looking fresh and matte.
  • Brush/Blender: Invest in a good quality brush or blender tool to apply and blend the products seamlessly onto your skin.
  • Setting Spray: Finish off your makeup look with a setting spray to lock everything in place and ensure long-lasting wear.
  • Makeup Remover: Don’t forget to include a gentle makeup remover in your kit to easily remove all traces of makeup at the end of the day.

Men’s Makeup Looks

  1. Achieve a natural glow with a tinted moisturizer.
  2. Enhance your eyes with subtle eyeliner and mascara.
  3. Conceal any blemishes or dark spots with a concealer tool.
  4. Add definition to your brows with a brow gel comb.
  5. Finish off the look with a touch of lip balm for hydrated lips.

Male Beauty Industry Statistics

The statistics surrounding the male beauty industry are both surprising and impressive. The market is growing at an exceptional rate, indicating a monumental shift in societal attitudes and acceptance of male cosmetics and grooming.

Heterosexual US men currently using male cosmetics and makeup15%
Heterosexual US men considering using male cosmetics and makeup17%
Projected growth of the global male personal care market between 2022-2028Significant
Value of the overall beauty industry in the UK in 201916 billion euros
Estimated value of the beauty industry in the UK by 202316.8 billion euros
Percentage growth of the global men’s beauty and personal care market in 20194.5%
Growth comparison with the women’s market in 20193%
Projected value of the men’s skincare market by 2033US$37 billion
Projected CAGR of the men’s skincare market9.4%
Growth factor of the male grooming industryAdvancements in science and technology
Trend in male interest towards cosmeticsGrowing

These statistics are indicative of a dramatic shift in societal norms and the increasing acceptance of men using beauty and personal care products.

As the markets continue to grow, so too will the options and opportunities for men to enhance their appearance with cosmetics.

What cosmetics can men use?

You will be happy to know that there is a wide range of cosmetics that men can use to enhance their grooming and care routine.

These products are specifically designed for men’s needs, so you can find skincare products like cleansers and moisturizers that cater to your skin type.

Additionally, there are grooming products available such as beard oils, shaving creams, and aftershaves to help you achieve a well-groomed look.

If you have specific skin concerns like acne or aging, there are also cosmetics available that target these issues.

Ultimately, the goal of male cosmetics is to help you maintain healthy and well-groomed skin. So go ahead and explore the world of male beauty products – it’s not just for women anymore!

What are beauty products for men called?

Beauty products for men are often referred to as male grooming products or men’s skincare products.

These include a wide range of items specifically designed to meet the needs and preferences of men when it comes to personal care and self-care routines.

From facial cleansers and moisturizers to shaving creams, aftershaves, and hair care products, there is now an increasing variety of beauty products tailored towards the unique skincare concerns of men.

Popular brands such as Brickell, Jack Black, Bulldog, and Kiehl’s offer high-quality options for men seeking effective and reliable grooming solutions.

The rise in the popularity of these beauty products reflects a growing recognition that self-care knows no gender boundaries, challenging traditional stereotypes while promoting healthier skin and overall well-being among men.

Why are men using beauty products?

Men are using beauty products for a variety of reasons.

First, the stigma surrounding men’s use of cosmetics has greatly diminished in recent years, thanks to brands that have created skincare and light cosmetic products specifically targeted towards men.

This shift in attitude has made it more acceptable for men to prioritize their grooming and skincare needs.

Additionally, shaving plays a significant role in this trend, as it can serve as a gateway to increased interest in skincare and grooming products.

Men are realizing the importance of taking care of their skin and are seeking out products that address specific concerns like oily skin or ingrown hairs.

Furthermore, the popularity of beards among men has also contributed to the rise in male beauty product usage.

There is now a wide range of beard care products available that help maintain and nourish facial hair.

Overall, with increasing awareness and availability of male-centric beauty products on the market, men are embracing personal care routines more than ever before.

Why male grooming is important?

Male grooming is important for several reasons.

First, it helps men take care of themselves and present their best selves to the world.

Good grooming habits, such as maintaining a clean-shaven face or well-groomed beard, can make a positive impression in both personal and professional settings.

Additionally, skincare plays a crucial role in keeping the skin healthy and youthful-looking.

By using products specifically designed for men’s skin concerns, such as acne or roughness, men can address these issues effectively.

Furthermore, there has been an increased awareness of male grooming in recent years, leading to the development of skincare products tailored specifically for men’s needs.

This shift in attitude toward grooming creates opportunities for men’s brands in the beauty industry as more men embrace self-care routines and explore cosmetics options to enhance their appearance.

Overall, male grooming is not just about looking good; it’s about feeling confident and taking pride in one’s appearance.

With the right products and proper care routine, men can achieve healthier skin and improve their overall aesthetic appeal.

Is there a line of makeup for men?

Dove Men+Care is one brand that offers a line of makeup specifically designed for men. They aim to challenge traditional gender norms and help men enhance their natural beauty.

The male cosmetics industry is growing rapidly, with products ranging from makeup to skincare, hair care, body care, and even sun care.

In fact, there has been a significant increase in searches related to makeup for men over the past decade, reflecting the growing demand for these products.

Various brands are now catering to men’s makeup needs, including those looking for natural options.

With Dove Men+Care and other brands entering the market, men now have access to a wide range of cosmetic products tailored specifically to their needs.

Whether they’re looking for lightweight tinted moisturizers or concealer tools to cover blemishes or uneven skin tone, there are options available that cater to different preferences and skin concerns.

These developments indicate a shift towards more inclusive beauty standards and an acknowledgment that all genders can benefit from using cosmetics as part of their personal care routine.

What is the equivalent of makeup for men?

Male cosmetics have seen a surge in popularity, and the equivalent of makeup for men comes in the form of various products designed specifically for their needs.

Just like women use makeup to enhance their features and address skin concerns, men now have access to a wide range of grooming and cosmetic products that cater to their unique requirements.

These male cosmetics include items such as tinted moisturizers, concealers, brow gels, lip balms, and more.

By using these products, men can achieve a polished look while taking care of their skin and enhancing their natural features.

With brands targeting the growing demand for male makeup, it’s clear that this trend is here to stay.

Can a straight man wear makeup?

Many people believe that makeup is only for women or members of the LGBTQ community, but the reality is that anyone can wear makeup, including straight men.

In fact, recent research shows that one out of every five men now wears makeup.

Whether it’s to cover up blemishes, enhance features, or simply boost confidence, there are no rules dictating who can or cannot wear makeup.

So if you’re a straight man interested in experimenting with cosmetics, go ahead and give it a try!

You might be surprised by how much it enhances your natural appearance and boosts your self-esteem.

Is makeup for men different?

Men’s makeup is indeed different from traditional makeup products marketed toward women. It is specifically designed to address the unique needs and concerns of men’s skin.

For instance, male makeup brands often offer a range of shades that are tailored to match different skin tones commonly found in men.

Additionally, these products are formulated to be long-lasting and resistant to sweat and oil, ensuring they stay in place throughout the day.

Men’s makeup also tends to focus on providing subtle coverage for imperfections like blemishes or under-eye circles while still maintaining a natural look.

Overall, the rise of male-focused cosmetics has brought forth a new wave of options that cater specifically to the needs of men who want to enhance their appearance while maintaining their masculinity.

The demand for male cosmetics has been steadily increasing in recent years as more men recognize the potential benefits it can offer them.

From concealer pens designed for discreet touch-ups on the go to tinted moisturizers that provide hydration with a hint of color, there is now a wide array of makeup products available exclusively for men.

These specialized formulations take into account factors such as thicker facial hair growth, larger pore size, and higher sebum production typically associated with male skin types.

With customized packaging designs and marketing strategies aimed at appealing directly to male consumers, cosmetic companies are meeting the rising interest and creating an inclusive market where all individuals can feel confident in expressing themselves through beauty products.

Can men use beauty products?

Men absolutely can use beauty products! In fact, the beauty industry is recognizing the growing demand for men’s skincare and grooming products.

Gone are the days when only women indulged in these self-care routines.

Men now have access to a wide range of products specifically designed to meet their unique needs and concerns.

From facial cleansers to moisturizers, there are plenty of options available for men to take care of their skin and enhance their natural features.

So, whether you’re looking to address specific skin concerns or simply want to upgrade your personal grooming routine, don’t hesitate to explore the world of beauty products tailored for men.

What is men’s skincare?

Men’s skincare refers to the practice of using skincare products and following a skincare routine specifically tailored for men.

It involves taking care of the skin by cleansing, moisturizing, and protecting it from harmful sun rays.

Men can achieve healthy skin by using gentle cleansers, moisturizers, and sunscreen that are suitable for their individual skin types.

It is important for men to pay attention to product labels and ingredients when selecting skincare products.

By incorporating a regular skincare routine into their daily lives, men can maintain great-looking skin and address specific concerns such as dryness or oiliness.

What makeup can men do?

  • Men can use concealer to cover up blemishes, dark circles, and uneven skin tones.
  • They can use foundation or tinted moisturizer to create a more even complexion and minimize imperfections.
  • Men can contour their faces using makeup products to sculpt and define their features.
  • They can shape and fill in their eyebrows with brow gel or pencil for a more polished look.
  • Men can also use lip balm or tinted lip products to keep their lips hydrated and add a touch of color.
  • Grooming essentials like beard balm or gel can help them style and maintain their facial hair.
  • Some men may choose to use mascara or eyeliner to enhance their eyes.
  • Makeup setting sprays can be used by men to make sure their makeup stays in place throughout the day.

Do male beauty pageants exist?

Male beauty pageants do exist, although they may not be as well-known as their female counterparts.

While this article does not provide a specific list of male beauty pageants or mention the biggest one in the world, it does recognize that these pageants have winners.

However, it doesn’t give any details about those winners either. Unfortunately, there is no data provided to support or quantify the existence and popularity of male beauty pageants.

So what will inspire men to actually buy cosmetics?

Men’s attitudes towards cosmetic products are evolving, creating an opportunity for brands to appeal to this market.

With the men’s grooming industry projected to reach $115 billion by 2028, it is clear that there is a growing demand for male-oriented beauty products.

One factor that motivates men to purchase cosmetics is the changing definition of masculinity.

As societal norms shift and self-expression becomes more widely accepted, men are embracing personal care and grooming as part of their daily routines.

Additionally, younger generations are leading the way in breaking down gender barriers when it comes to beauty and skincare.

By offering high-quality products that cater specifically to male needs and preferences, brands can tap into this expanding market and inspire men to embrace cosmetics as an essential aspect of their self-care routine.

Who the hell is War Paint?

War Paint is a brand that specifically focuses on male cosmetics and grooming products.

Founded by Danny Gray, who himself experienced bullying for his appearance as a child, War Paint aims to empower men to feel confident in their own skin.

They offer kits that include makeup and skincare treatments designed specifically for men dealing with issues like redness or uneven skin tone.

The brand has gained recognition for its dedication to creating high-quality products tailored towards the unique needs of male customers.

In fact, War Paint has won awards for their innovative makeup line for men. With their commitment to helping men enhance their natural features, War Paint is making waves in the world of male beauty and grooming.

Conclusion | Male Cosmetics 101

Discover the world of male cosmetics and unlock your potential for great skin with our comprehensive guide. From essential skincare products to grooming tips, we’ve got you covered.

Take charge of your personal care routine and embrace the benefits of a well-groomed appearance. It’s time to elevate your self-care game and feel confident in your own skin.


1. What is men’s grooming and makeup?

Men’s grooming and makeup involve the use of skincare routines, various cosmetics products like concealer for men, face powder, aloe vera-based night cream etc. for good skin health.

2. Why are more American Men using cosmetics?

American men are embracing male cosmetics to enhance their appearance, with social media influencers and male celebrities endorsing these products for daily skincare routine or creating unique makeup looks.

South Korea leads the global average in terms of popularity of men’s grooming and cosmetic usage, especially amongst young and older men alike; which largely influences trends worldwide through K-pop stars like BTS.

4. What factors contribute to the growth of Male Cosmetics Market?

Factors such as new product launches by large companies like Estée Lauder Companies Inc., influencer-endorsed tutorials on platforms such as TikTok/YouTube, an array of product varieties catering to different age groups; all contribute towards market growth in this consumer product segment.

5. Are there any specific brands specializing in Men’s Cosmetics?

Yes! Brands like ‘War Paint’ specialize solely in Men’s Grooming Products while others prefer launching unisex products targeting both male & female consumers.

6. How big is the future market expected to be for Men’s Grooming & Cosmetics?

The male cosmetics market size has experienced substantial retail sales growth during 2021; according to Future Market Insights & Mintel studies it is predicted that this positive trend will persist with the market worth reaching $110 billion globally.

Male Cosmetics 101: Best Men’s Products for Grooming & Care
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Mila, the veteran beauty cosmetics professional and author of this article, while cutting and styling the hair of her client

Hi! I’m Mila M. I share my 44 year-experience as a Cosmetologist & Beauty Professional in this blog. This content is for educational purposes only and does not constitute professional advice. Consult your trusted Beauty Professional for your personal beauty needs.

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